The three-arrow symbol remained in its original place. Overall, the font resembled such grotesques as Gothic 725 Black by Tilde and Core Sans E 65 Bold by S-Core. Secondly, the “t” lost its slash, so it looked standard. This time only two letters were transformed: “t” and “y.” First of all, they have curved strokes at the bottom. In 2017, Unity Technologies again released a new game engine version and changed its logo simultaneously. For the same purpose, they made the three arrows slightly thinner than in the previous version. For visual balance, the designers raised the inscription slightly, placing it on the same line as the emblem. The developers rounded out the letters “u” and “n,” removed the bottom ledge at the “t,” and balanced the two parts of the “y.” In addition, they aligned the top of the “t” and changed the cut angle of the horizontal stroke to make it parallel to the diagonal of the “y.” The result was a custom set of glyphs that were adapted specifically for the word mark. Almost nothing in it has changed except the font. The American company decided to use the logo created at that time as the main logo. 2015 – 2017Īnother redesign was done simultaneously when the fifth version of the Unity game engine came out. The white gaps between the lines resembled the faces of a cube in three-dimensional space. The left half was occupied by a complex geometric figure consisting of three black arrows from the center pointing in different directions. All the letters were lowercase and black. This was reflected accordingly in the logo: its key element was the word “unity,” written in a font similar to TipoType’s Trasandina Bold. The Unity game engine created by OTEE proved so popular that the company decided to change its name to be associated with its core product. Both the inscription and the monogram were located inside a black square. The middle stroke of the “e” served as the torso, the sidelines looked like bent arms, and the “o” acted as the head. Above the text was the same white monogram in the form of linked letters “o” and “e.” They were turned 90 degrees downward and resembled a little man. For the design, the designers chose a simple, thin font without serifs. So in 2004, a graphic symbol appeared, which contained a white inscription “OverTheEdge” without spaces between the words. The launch of Over the Edge Entertainment was accompanied by the creation of a logo with the name of this company. The company should not be confused with its production of the same name – the cross-platform game engine Unity.
UNITY GAME ENGINE LOGO SOFTWARE
It is a developer of software for creating interactive 2D and 3D content. Unity Technologies is the brand name of Unity Software Inc. The software developer is aware of the value of visual identity and wants it always to remain recognizable. All attempts to change the design have come down to minor adjustments to the length, thickness, and color of the lines. The second component is the iconic logo, which has remained in its original form since 2007. Part of it is a verbal trademark accentuating the brand name. Given the growing popularity of Unity Technologies, this company needed a memorable brand identity. For example, automakers began using it to test cars in virtual reality. Moreover, in the 2010s, the platform became famous outside the gaming industry. Its popularity is explained by its simplicity: even those who lack practical experience in game design can manage this programming environment. With time Unity became available for other devices, so by 2012, the number of engine users grew to 1 million. Thus began a new era in the development of game technology. In 2007 they found their target audience: the creators of mobile games for the newly appeared iPhone. After the crushing failure, the three founders of OTEE decided to focus on the tools that help professionals produce interactive content. The fact is that the developer’s first project was a video game GooBall, which was unsuccessful in every respect. Then it was renamed to signify a change of business. It was launched in 2004 as Over the Edge Entertainment and didn’t rebrand until 2007. The overall visual identity reinforces the brand’s presence. Unity Technologies and its product Unity have only one logo. One of them was a cross-platform engine, which is used not only in game development but also in other industries: military, construction, engineering, architecture, automobile industry, and film industry. After an unsuccessful attempt to create the action game GooBall (or rather, after its commercial failure), it realized that its vocation was not to develop video games but to offer other specialists effective tools. Unity Technologies is an American company that has influenced the gaming industry today.
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